• Joyce Gereige served as the Fashion Director for Canadian apparel brand Zafira, overseeing the creative direction for both Spring/Summer and Fall/Winter collections. Joyce meticulously reviewed each collection, developing targeted marketing strategies and crafting compelling shoot concepts to generate excitement for the products. She created detailed moodboards, sourced models, and provided hair, makeup, and pose references for the photographer. On the day of the shoot, Joyce supervised the entire process to ensure that her vision was flawlessly executed.