Joyce Gereige – Joyce Gereige

Joyce Gereige styled Yasmina Moonlight for Cosmopolitan Middle East’s cover, leading the creative direction from concept to execution. She curated wardrobe, glam, and styling elements that captured Yasmina’s elegance while aligning with the magazine’s bold aesthetic. Joyce ensured the vision was executed flawlessly on set, resulting in a refined and modern cover story.

Step into a world where elegance meets self-expression. In 2023, Joyce proudly launched Rewrites, a luxury eyewear line crafted to elevate style and empower individuality. Each pair is designed with meticulous attention to detail, merging timeless sophistication with modern flair. Discover the collection and find your perfect statement piece at www.shoprewrites.com.

Joyce Gereige styled a mix of brands for SSENSE’s e-commerce platform, including Balenciaga, STAND STUDIO Jacquemus, The Mannei, and beyond. She expertly pulled, prepped, and provided on-model styling for the photoshoot, ensuring each designer’s unique identity was clearly showcased and adding her personal touch to create desire for the shoppers.

Joyce Gereige served as the Fashion Director for Canadian apparel brand Zafira, overseeing the creative direction for both Spring/Summer and Fall/Winter collections. Joyce meticulously reviewed each collection, developing targeted marketing strategies and crafting compelling shoot concepts to generate excitement for the products. She created detailed moodboards, sourced models, and provided hair, makeup, and pose references for the photographer. On the day of the shoot, Joyce supervised the entire process to ensure that her vision was flawlessly executed.

Joyce Gereige styled Maitreyi Ramakrishnan for Cosmopolitan Middle East’s cover, crafting the concept from start to finish. She developed a detailed storyboard with location, hair, makeup, and wardrobe references tailored to both Cosmo’s guidelines and Maitreyi’s body type. Joyce managed the entire shoot day, ensuring the team stayed on schedule and the vision was flawlessly executed.

Joyce Gereige styled Lebanese singer and actress Haifa Wehbe for her music video ‘Touta.’ Joyce developed the creative concept for Haifa and the cast’s wardrobe, sourced the hair and makeup team, and collaborated closely with the director and set designer. She ensured the wardrobe complemented their vision while adding her own distinctive flair. Joyce managed multiple fittings and provided on-set support throughout the shoot, ensuring flawless execution.

Joyce Gereige planned a captivating shoot for Harper’s Bazaar Arabia, designed to evoke desire for multiple jewelry brands’ new collections. She crafted a creative concept that combined the jewelry with sumptuous, luxurious treats. Joyce developed a comprehensive storyboard with image references and photography direction, and sourced a top-tier baker to create exquisite items for each brand, ensuring a visually stunning and enticing presentation.

Joyce Gereige styled Carla DiBello, the American businesswoman, executive film and television producer, and Harper’s Bazaar Arabia columnist, for multiple shoots over six months of articles. Joyce meticulously planned each shoot, selecting locations and picking looks that complemented the wardrobe and concept. She sourced hair, makeup, and wardrobe that suited Carla’s body type and provided on-set assistance to ensure every detail was flawlessly executed.

Joyce Gereige styled Moroccan-Iraqi singer Shatha Hassoun for her music video “Waer.” Joyce worked collaboratively with the director and set designer to create the concept for Shatha’s looks in each scene, providing hair and makeup references that aligned with the vision. She ensured the wardrobe was practical for performance and flattering to Shatha’s body type, offering on-set assistance to seamlessly integrate the styling with the overall creative direction.

Joyce Gereige styled UAE-based architecture designer Zeinab Alhasemi for a Harper’s Bazaar Arabia feature. Joyce chose a location that complemented Zeinab’s design aesthetic and crafted wardrobe looks that aligned with her personal style. Throughout the shoot, Joyce ensured that Zeinab’s presence was highlighted and her work was showcased authentically.

Joyce Gereige styled three remarkable Arab women leading the sustainability revolution in the Middle East. She carefully selected locations and brands that resonated with the theme of sustainability. Joyce created a comprehensive storyboard outlining location options, wardrobe, hair, makeup, and pose references for each entrepreneur, highlighting their unique styles while adding her own personal touch.

Joyce Gereige styled Lebanese singer Fares Karam for his music videos “Hobbik Baram,” “Samaa,” and “Badna Nwallea.” Joyce began by reviewing the music video concepts and tracks, collaborating with the set designer to grasp the vision. She then analyzed Fares’ body type and crafted a unique styling concept that enhanced both his look and the cast’s appearance. Joyce ensured the wardrobe and concept added a fun, distinctive flair while aligning with the director’s creative vision. She provided on-set assistance to ensure the vision was brought to life smoothly and effortlessly.

Joyce Gereige styled Lebanese singer Assi El Hallani for his music video “Hob Jnoun.” She created a comprehensive storyboard, detailing the wardrobe concept to align with the director’s vision and the flow of the song. Joyce meticulously planned each look for Assi and the entire cast, ensuring that the wardrobe enhanced the narrative of the video. Her thoughtful approach ensured each scene showcased both Assi’s and the cast’s styles, integrating seamlessly with the director’s concept while adding her personal touch.

Joyce Gereige curated stunning looks for Harper’s Bazaar Bride’s issue, spotlighting trend-based styles to elevate your honeymoon wardrobe. She showcased outfits tailored to various destinations, ensuring each look not only reflects current trends but also enhances the experience of your special getaway.

Joyce Gereige embraced the role of curator for Harper’s Bazaar Arabia’s beauty diary, diving deep into the lives of incredible women. Through insightful interviews and meticulous copywriting, Joyce crafted engaging stories, shared invaluable tips, and handpicked top beauty essentials for every feature. Her work not only highlighted these remarkable women but also provided readers with a treasure trove of beauty inspiration.

Joyce Gereige styled the sensational Maroua Issa for her music video ‘Sa3attak,’ collaborating closely with Lebanese fashion designer Nicolas Jebran. Together, they crafted bespoke looks that perfectly complemented Maroua’s unique body type and resonated with the vibrant concept of her latest single. The result? Stunning visuals and a flawless fusion of fashion and music.

Joyce Gereige styled Lebanese actress Cynthia Khalifeh for a fun Instagram shoot, putting together a few standout looks that perfectly showcased Cynthia’s vibrant personality and flair.

Joyce Gereige styled Carla Dibello, the American businesswoman, executive producer, and Harper’s Bazaar Arabia columnist, for the Formula 1 event in Abu Dhabi. Joyce curated looks that perfectly fit Carla’s body type and the high-profile occasion, ensuring she felt confident and stylish. Additionally, Joyce created a comprehensive PDF guide detailing each outfit, from head-to-toe including shoes and hair/makeup, equipping Carla with all the tools she needed for her travels.

Joyce Gereige styled Egyptian singer Ramy Sabry and the entire cast for his music video ‘M3a Nafsi.’ Joyce developed a creative concept for each scene, ensuring that the outfits and styling not only complemented Ramy’s dynamic performance but also aligned with the director’s vision. She provided detailed hair and makeup references, adding a fun flair to the overall concept. Every look was meticulously chosen to fit the set, locations, and the singer’s movements, enhancing the visual impact and storytelling of the music video.

Joyce Gereige styled Lebanese singer Talia Chadian for her music video cover of ‘Lamouni.’ Joyce crafted a unique custom look that allowed Talia to stand out, selecting designs that flattered her body type and enhancing her beauty with carefully chosen hair and makeup. This approach allowed Talia to step into the music video feeling like the best version of herself, embodying confidence and grace. Joyce also styled Talia and the entire cast to ensure their looks seamlessly aligned with the song’s concept, adding a unique touch to the director’s vision.

Joyce Gereige styled Lebanese singer Salim Assaf’s music video ‘Kifo Elbik,’ featuring Lebanese actress Rania Issa as the main model. Joyce developed the overall creative concept, overseeing every detail from location to wardrobe, hair, and makeup. She ensured that both Salim and Rania looked compatible on camera and that their styles stood out while seamlessly blending with the location.

As a freelance fashion contributor at Cosmopolitan Middle East, Joyce Gereige brought her creative touch to the Cosmotel event at City Centre Mirdiff in Dubai. She selected top-picked items and visually merchandised them in Cosmo’s fashion closet, maintaining a boho-inspired theme to create a compelling shopping experience that encouraged visitors to explore and shop. Additionally, Joyce styled four diverse fashion shows throughout the week, covering everything from adults to teens and kids, ensuring there was a look for everyone to find their perfect style.