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Joyce Gereige has built a reputation in the world of fashion for her creativity and her ability to deliver fresh, new ideas that help her clients stand out. Joyce launched her career in the Middle East, after attending The School of Style in New York. She started out styling music videos, then later moved on to editorial, commercial, and celebrity appearances.
Renowned for her meticulous attention to detail and her talent for storytelling through styling, Joyce takes a hands-on approach with each client. She collaborates closely to understand their vision, brand, and goals, creating customized action plans to meet their specific needs. Her clients value her transparency, dedication, and strong work ethic.
Joyce’s impressive client list includes Haifa Wehbe, Fares Karam, Carla Dibello, Maitreyi Ramakrishnan, and Shatha Hassoun, among others. Whether working on campaigns, product launches, or lookbooks, she infuses her work with a unique perspective on current trends and demonstrates an unwavering passion for fashion.
Her journey in fashion began with internships at Vogue Australia and Vogue Paris, where she gained invaluable experience alongside industry leaders such as Christine Centenera and Celia Azoulay. She further refined her skills at Collina Strada, assisting backstage at New York Fashion Week with designer Hillary Taymour, and later worked as a freelance stylist for Harper’s Bazaar Arabia, Cosmopolitan Middle East, and Grazia Middle East.
For Joyce, fashion is more than luxury; it’s about empowering clients to express their true selves and build a timeless wardrobe. In 2023, she launched Rewrites, a curated line of sunglasses designed to inspire confidence and bold self-expression. Discover more about her brand at www.shoprewrites.com.
Currently residing in Halifax, Nova Scotia, Joyce frequently travels between New York and Dubai for her work.
